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Academia

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Corporate Branding

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Presque 2 ans après le lancement du produit MEP, le client souhaite mener une étude afin de connaitre les besoins et comprendre les décisions d’achat des acheteurs de la colle à carrelage et aussi du primer. Capgraph Ltd réputé pour accompagner les marques dans le positionnement, stratégie et tout l'aspect visuel, communication. Etant employé comme …

Social Media for a cause

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Social Media Campaigning course has enabled me to explore the way that disruptive technologies are changing campaigning. Then there are other factors like networks, crowds and collectives, mapping, making and big data. My project proposal combines theory, case studies, group work and hands-on experimentation with tools and techniques, embedding a critical approach of the topic chosen. Since I …

Sustainable Tourism | a circular economy

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Design Methods and Processes for Innovation has introduced me to a range of creative innovation approaches, including idea generation and creative research approaches. These practices were reflected in my research work entitled 'Sustainable Tourism in Mauritius'. It was challenging to critically engage in establishing a more reflective and disciplined, creative and innovative practice. Despite being in London, I …

Brand Strategy

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A Masters in Brands, Communication and Culture at Goldsmiths, University of London is an enriching experience. Firstly through a very rigid and intense academic focus, lecturers are always questioning, debating about topics we will be covering throughout the course. The presentations, the plethora of techniques used to teach this course, have undoubtedly instigated a determination …