Founded thirty years in Saint-Denis, the Igloo is an artisan family tradition whose
reputation for quality is deeply rooted in the minds of Reunion glacier. With a knowledge
originally acquired in the biggest house (Lenotre in Paris), trade secrets and proven long
treasured, Igloo offers the best ice cream and sorbets. The flavors are natural, fruit used
are fresh and sourced from local producers.
Problem:
The client felt in Mauritius, his icecream parlour lacked of visibility although it is situated
opposite to the beach in the North of the island. The need for a strategy within a
restrained budget was our brief.
Solution:
We thought creatively. Flavours, summer, joy and icecream were my main source of
inspiration while designing this amazing brochure turn into a cone. Also we thought
of offering a gift to the clients who would come to us. A picture with our Glacier as a
souvenir and the frame was customised in such a way you could display it on your
table; talk about the word of mouth publicity. It was a hit!
The die was cut into 2 piece: The message says:
Savor life! Come and discover the wide range of home made icecreams with flavours to
die for, tropical, exotic taste you will always come back to us for more!
