Category: Brand Strategy


MEP

After completion of the research analysis for MEP with the staffs, the challenge was to derive a brand strategy. – Questionnaires The interview and questions helped to discover what perceptions exist of MEP now. These questionnaires were sent…

Jewel

We must tell a story worth telling to be a brand worth sharing. Our brand needs to upbring the generation with Jewel as a preference and not as a choice. Revive and Resonate the brand’s existence…

Jewel

Met prop partou. Jewel’s presence in Mauritius goes back to 1959 as floor polish product; ‘la cire jewel’ sold in tinplate cans.  The following years, the company extended its production for tinplate cans. The brand…

Social Media Campaign

Social Media Campaigning course has enabled me to explore the way that disruptive technologies are changing campaigning. Then there are other factors like networks, crowds and collectives, mapping, making and big data. My project proposal combines theory, case…

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Connect; Brand Strategy Report

A Masters in Brands, Communication and Culture at Goldsmiths, University of London is an enriching experience. Firstly through a very rigid and intense academic focus, lecturers are always questioning, debating about topics we will be…

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